PLANET

We made progress with the collections but also everything surrounding the product, how it is shipped, how it is designed, the store environment. There are also new ways of contemplating the life cycle of a piece of clothing.

Together is better

In 2018, we launched a major systemic review of our carbon footprint. It was important to specifically identify our carbon emissions and how we could reduce them in each area.

A new study of our carbon footprint is currently underway and will enable us to gain some perspective on our progress over the past 4 years and to establish specific areas of progress for the coming years.

Each season, Maje is an actor for change, involving all its teams in this initiative. Here, everyone feels concerned. This commitment and collaboration drives us to go even further.

Progress in Summer 2022

We made a lot of progress in accelerating change in the Summer 2022 season. To finally eliminate single-use plastic, we have finally managed it! Starting from this season, the polybag packaging (the plastic which protects the clothes) is made from 100% recycled plastic.

We made progress with the collections but also everything surrounding the product, how it is shipped, how it is designed, the store environment. There are also new ways of contemplating the life cycle of a piece of clothing.

To finally eliminate single-use plastic.
We have finally managed it! Starting from this season, the polybag packaging (the plastic which protects the clothes) is made from 100% recycled plastic.
For our hangers, there is still work to be done. Those in our stores are made from wood from eco-certified forests. As for the plastic hangers in our warehouses, we are looking for better alternatives and hope to have good news to share for next season. The e-shop packaging is also an issue. We are assessing new collections, contacting new partners to make quicker progress in achieving more eco-friendly packaging. Our recyclable shopping bags are made without plastic lamination and from wood from FSC-certified forests.

Fewer planes each season.
This year, Covid has had a big impact on transport and has led to many delays in delivery. That is why, exceptionally, in some cases air transport has been favored. Maje continues to do everything possible to achieve its objectives: fewer planes each season.
In 2021, we used 52% air transport, 27% maritime, 19% road and, finally, 1% rail.
In order to have a better understanding, you need to know that, on average, 1.3 pounds of CO2 are emitted per ton and per 0.62 miles travelled. Trains only emit 0.05 pounds and boats 0.07 pounds.
The challenge, each season, is therefore to reduce the proportion of transport by plane in the era of fast fashion.
Each season, we have to optimize the timing of our deliveries, better anticipate our needs, in order to gradually reduce our dependence on planes. Our recyclable shopping bags, made without plastic lamination, are made from wood from FSC-certified forests.

There is no need for wastage, everything can be transformed. Let’s get frugal!
This season, we have developed our model, by making it a priority to anticipate the amount of fabric required and be responsive regarding manufactures in an effort to give you exactly what you want without wasting.
If certain already-created materials turn out not to be as popular as we had hoped, we either gift them to charities and fashion schools, or turn them into goodies and small, practical accessories. A way to give materials we don’t use a second life.

Be responsive regarding manufactures in an effort to give you exactly what you want without wasting.

Spaces and stores: we are making progress here too

Redesigned stores.
A lot of effort went into developing our store concepts while focussing on standards and environmentally-friendly, certified, recycled and locally-sourced materials. This transformation of sales spaces is gradual. In this approach, we have recently inaugurated a new flagship store on rue Montmartre in Paris where we have chosen to manufacture less furniture and favor vintage furniture to encourage more responsible consumption. We have chosen to manufacture less furniture and favor vintage furniture.

In all of our stores, we opt for LED lighting which consumes much less energy. We are also replacing all of our air-conditioning systems so that they no longer use water running to waste and we are establishing partnerships so that the our carbon emissions can be reprocessed effectively. All of our cleaning products are also eco-certified.

We are also reviewing the conditions in which our employees work in order to offer them workspaces adapted to new requirements.

In the heart of Paris, in the heart of Maje.
This year, a new partnership with the waste management company Cèdre will enable us to recycle waste generated at the headquarters with greater solidarity by collaborating with a specialized company whose staff includes 65% of people with disabilities, but also by investing in a more circular economy, as the industries in charge of recycling waste are entirely French.

Our new Parisian headquarters have been granted the HQE (High Quality Environment Standard) label, having been awarded level 3 for “Excellent”. The design as well as the management of the renovation of the historical building in which we set up shop are all part of a sustainable development approach and effort to offer our employees improved comfort. Our new Parisian headquarters have been granted the HQE (High Quality Environment Standard) label.