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It all began with a photo by Slim Aarons: California in the '70s, two beautiful women relaxing by the pool. The water is turquoise blue, the sunset gives off incredible light and a glamorous atmosphere: we instantly fell in love with it.
Slim Aarons captured the American jet set in the 1970s. His photographs, and in particular the blue of his swimming pools, inspired Judith Milgrom, our founder and artistic director.
So, we made a postcard-style print, featured on dresses, a bodysuit, tops, an oversized shirt and satin playsuits.